.Manly Bands is actually a direct-to-consumer vendor of guys's rings. The provider launched in 2016 after John Ruggiero, the co-founder with his spouse Michelle, could not discover an appropriate wedding ceremony band.This is Ruggiero's second appeal on the podcast. In April 2021, our company covered the firm's starting, special ring materials, and extra. Ever since, Manly Bands has actually obtained its own producer. The production of rings from, state, Jack Daniel's bourbon barrels or Fender guitar strings produces compelling video recording, states Ruggiero, best for storytelling on social media sites as well as in other places.The entire audio of our discussion is ingrained below. The records is revised for size as well as quality.Eric Bandholz: Offer our team a rundown of what you carry out.John Ruggiero: My better half, Michelle, and I began an on-line ring business called Manly Bands in 2016 to resolve a problem of wedding event bands for males. Our company were actually merely wed. I have huge hands and also couldn't discover a ring that I ased if that was actually not overpriced. My possibilities were buying coming from a directory or even having something custom-made.I ended up purchasing from a web site. The band arrived in a level mailer, without box or even customer support. It was actually a horrendous experience by today's ecommerce criteria.Our experts acquired gotten married to, moved to Florida, and needed to have a task. We told our own selves, "We're both entrepreneurs. Why don't our team develop our own organization?" We covered the types of troubles we would certainly seen as well as just how to solve all of them. My band expertise arised, and also our company opted to make an effort to resolve it for various other men.Our objective when our team started was actually to pay lease. Our experts believed creating a couple thousand bucks a month from this would be actually wonderful. We considered it a way of living service, certainly not high-growth. It was just Michelle and also me in our garage designing bands as well as delivering them out to customers. Our team had actually appealed something. Our message resonated along with prospects.Michelle and also I create an outstanding crew. I come up with suggestions, as well as she is actually the implementer. A lot of our excellence heads to her creative thoughts. She titles the rings and also builds personalities. She connects the bands to consumers. Explaining a ring solely as "eight-millimeter black" didn't suffice.Our company created rings coming from unique products, including Port Daniel's gun barrels or exclusive steels. The business took off. Ever since, our team've developed drastically. We now have over 55 folks in the Manly Bands family. Concerning one-half of those are actually ring craftsmens who function in our just recently obtained production store in Utah.Bandholz: When performed you acquire a producer?Ruggiero: Regarding a year as well as an one-half ago. Our team had been their consumer for many years, so we understood them effectively. A lot of their organization was actually wholesale, which failed to rate of interest our team-- visiting mom-and-pop jewelers. They maintained their wholesale clients and brand name. Our team acquired some of their properties and carried over staff members.Inducing a production team has actually been one of the greatest factors our company have actually done. It is actually been actually unbelievable to head out there as well as see them make bands out of Fender guitar cords or even metal from an M1 Abrams container.Bandholz: How carries out internal manufacturing effect marketing?Ruggiero: It's been actually big. Taking a cam to the opposite side of the workplace as well as shooting the team utilizing lathes to reduce the metal poles or scotch barrels in to rings creates incredible online video. Our experts possess our video camera crew around at all times. Our experts make use of that video footage on our social media sites and in our advertisements and bulletins. Our company attempt to ensure that considering that most firms in the guys's band space do not make. They drop ship or order from foreign and after that deliver it out. Yet we prefer it to last a lifetime and also be actually one thing individuals may take pride in.Our experts have actually had a bunch of effectiveness with our armed forces ancestry selection, where we source unique army products. We have the M1 Garand rifle stock, the wood part, coming from World War I. Seeing our crew put that in the lathe and also reduced a piece out for a ring is intriguing.Our marketing for those bands discuss the past, the soldiers, where the tool was used, and traits like that. My other half and I examined filmmaking in university. Our company utilize our skill-sets to educate and also tell a story. For instance, I recently got an e-mail from a consumer who discussed that his gramps utilized to steer M1 containers. The customer skilled one of those bands to his grandpa, as well as they had fairly a mental substitution. It behaves to aid consumers associate with their past as well as produce one thing significant.Bandholz: Where can individuals buy a band from you?Ruggiero: ManlyBands.com. Our team possess images on Instagram, as well. I perform Twitter and also LinkedIn.